As a Major Gifts Fundraiser don’t you want to fire your employer at times? Here are my top 10 reasons why many do just that.
BONUS: Here are some of MarketSmart’s recommended metrics we encourage you to use since they support the relational (not transactional) major gift fundraising process:
Notice how money raised is not included? That’s because managing these metrics always results in exponentially more dollars raised because the focus is on the relationships with the donors, not on their money.
Let me know your thoughts – can you add to this list?
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Hi Greg, this is really good!
I agree with and appreciate the comments on metrics, as I have always been more focused on activity than outcomes. (…if you take care of the proper activities, the outcomes look after themselves) With that said, I feel that fundraisers should have some accountability when it comes to ‘the numbers.’ Which numbers do you recommend we track for ourselves and others we manage then? (…I’m having a hard time wrapping my head around tracking donor commitment, engagement, value, etc., qualitatively vs. appointments booked, proposals submitted, dollars raised, etc.)
Also, I bought your book over the holidays, and it’s sitting on my desk right now…it’s next on my list! Please excuse me if the answer to this question is in there somewhere.
Ron, I’m honored to hear you bought my book. I hope you gain a lot of value from it.
I’ll email you shortly regarding major gift officer metrics. However, for now, for lead outreach associates who are charged with ‘warming-up’ supporters for a major gift officer, I recommend these metrics:
Ever since metrics became the “new normal standard” in advancement and fundraising – somewhere in the mid-2000s, if memory serves – I have been a skeptic precisely because most of the metrics systems used by non-profit organizations are bean-counting approaches that encourage development officers to exaggerate (or outright lie) about their efforts and/or waste a lot of their time making cold calls and meeting with “prospects” who have not been commitment-qualified. It is great to see discussion of a different approach that relies much less on wealth screening and more on relationship-building and discerning a prospective donor’s interest in the organization and willingness to support it.
My pleasure Susan! 🙂