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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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If you can ask for likes on Facebook, you can ask for legacy gifts everywhere

It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements: “Like… Read More


Are planned giving prospects on the Internet?

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some… Read More


9 reasons to QUIT SOCIAL MEDIA from Erik Graf

In his recent post on The Social Graf, Erik Sass punches social media in the face a bit.  There are some interesting thoughts here although… Read More


Could advertising to your Facebook fans be a stroke of planned giving marketing brilliance?

Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again.  When we look at the folks… Read More


Update to our post about Facebook!

Yeah.  I know I said we didn’t have a Facebook page because it didn’t fit with our strategy. But guess what?  Now that they changed… Read More


Is your email signature helping or hurting your marketing efforts?

Why wouldn’t you create a great email signature? Don’t forget about your email signature (the space at the end of the emails you send out)…. Read More


What the heck is email marketing automation?

With the development of social media – and the problems of spam and information overload – email may be losing some of its power. Smart… Read More


Using Facebook to market your business? Some basics to help you see if it's right for you.

Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More


Still not on Facebook? Here's the first in a series to get you going…

Get on Facebook Facebook.com is fast becoming the global water cooler around which the world gathers to discuss anything and everything. To date, according to… Read More


Still looking for ways to utilize LinkedIn for business?

Research your prospects You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great if you had a meeting… Read More


Even more awesome ways to use LinkedIn for business.

Join industry and alumni associations These groups offer a great opportunity to reconnect with old friends and find new connections. People like to do business… Read More


Some more ways to make the most of LinkedIn.

Generate leads- If you’ve got something really worthwhile to offer – such as a great free report – you could use it to generate leads…. Read More


First post to help you make the most of LinkedIn.

For business, LinkedIn has quickly become everyone’s online resume. But it’s much more than that. If you use it, you’ll find it’s actually a very… Read More


Some neat stats on social media and how it's used by consumers

The great thing about social media is that it’s free. Well… almost free.  Actually it requires a tremendous time commitment in order to create and… Read More


Two types of Twitterers revealed.

An article by Fast Company (http://www.fastcompany.com/blog/kit-eaton/technomix/attention-marketers-80-twitterers-are-narcissists) recently summed up an interesting study about Twitter users. They found that there are essentially two types of Twitterers…. Read More


The Superbowl, the web, social media and "did it work???"

The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into the Superbowl than in any… Read More


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