Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

MarketSmart characters
MarketSmart lightbulb icon
The simplest and most effective 6-step major gift and planned gift marketing strategy ever

1. Employ donor surveys. 2. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since… Read More

Should your donors be given a chance to "tip" your organization?

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide… Read More

5 ideas you should share with supporters to close more year-end major gifts

Whenever I see articles about year-end major gifts, they always seem to say the same things such as, “Don’t forget to look at your list… Read More

Introducing the "FOUR SELFs" of Engagement Fundraising

When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about… Read More

6 big recommendations from Abila's donor loyalty study about content

“Content is money!” That’s what Abila says. Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy:… Read More

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

Here are 5 great lessons fundraisers can learn from Subway: 1. Ask for feedback. 2. Say please.  3. Use the word “YOU” often. It makes… Read More

6 of the biggest reasons why you don't get enough major gifts from people with capacity

Here are six of the biggest reasons why you don’t get enough major gifts from people with capacity: 1.  Your capable donors, supporters, advocates, staff,… Read More

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!