Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Why fundraisers should take some lessons from stockbrokers

I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More


10 Ways to Use Body Language to Close More Major Gifts

Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.   His landmark… Read More


How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners… Read More


Why your job is really about developing heroes, not dollars.

People want to see themselves as good, just, righteous, and so on.  In other words, they want to be heroic. They want to change the… Read More


A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

There’s brilliance down under!   A while back on my LinkedIn Group (Major and Planned Gift Marketers), Sharon Wangman outlined a stewardship plan for Legacy Society donors/members…. Read More


Why not create a donor appreciation department?

Does your organization really appreciate its supporters? Many private businesses have customer service departments because they want to increase the lifetime value of each customer…. Read More


Why you should join mastermind groups instead of attending conferences

If you’ve been reading my blog for a while you probably know that I don’t really like conferences that much.  Sure, there are some good… Read More


7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself… Read More


Thank you for being part of our growing ecosystem

I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition… Read More


8 ways to ask for a donation without actually asking

Many of us don’t feel comfortable asking. This is because many of us have never had anyone teach us that we don’t always need to blurt out… Read More


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