Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Why you need to think of yourself as a facilitator

Supporters give to satisfy a need. Supporters give because they trust your organization to satisfy that need. Supporters give because they see you, your colleagues,… Read More


3 new phrases/concepts engagement fundraisers need to know

If you’ve been reading this blog for a while, you know that I coined the phrase “engagement fundraising” in 2013. Here’s my first rant on… Read More


See what happens when donors and board members switch a few words

One day a long time ago I was in a board meeting talking about raising money and a member said the following: “The only time… Read More


A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

There’s brilliance down under!   A while back on my LinkedIn Group (Major and Planned Gift Marketers), Sharon Wangman outlined a stewardship plan for Legacy Society donors/members…. Read More


Finally, you can learn what words work to raise money!

Last year I worked with Dr. Russell James to present his findings on what words work to raise money (Check out the ground-breaking webinar titled… Read More


5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

Here are 5 great lessons fundraisers can learn from Subway: 1. Ask for feedback. 2. Say please.  3. Use the word “YOU” often. It makes… Read More


Ever wonder what donor advisors tell their clients when it comes to giving their money away?

Rockefeller Philanthropy Advisors has spent the past 120 years advising one of the worlds most philanthropic families— the Rockefellers. Today they help their clients give away… Read More


Would you give money to this person?

Trust is crucial, necessary and vital.  I think all of us would agree that one of the most basic reasons why any major donor would… Read More


15 telephone call do's for major and legacy gift fundraisers

15 Do’s Be straightforward. Identify the reason(s) for your call. Ask great open-ended questions that encourage dialogue and show that you are sincerely interested and care… Read More


Ya Gotta Give 'Em Value

Too often people engage with charities but get very little in return. Yet, they keep trying.   They’ll involve themselves with your charity over and over… Read More


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