Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

Verba docent, exempla trahunt. “Words teach people, examples compel them.” – Latin proverb[1] It’s simple. We want the donor to say, “Yes.” But how? How… Read More


Fundraising Requires A Great Deal of Courage – Not Just the Courage to Ask

I hear it often. I ask an advancement leader how a particular fundraiser is doing or ask a president how an advancement leader is doing… Read More


Why Propensity Fails at Helping You Pre-Qualify Major Donors for Outreach

Here’s the situation: You’ve been tasked with finding a fresh batch of potential major donors to engage. You’ve been given an arbitrary and unreasonably short… Read More


How Predictive Analytics in Fundraising Fails to Deliver Accurate Caseloads

Every industry loves to predict the future. We predict stock markets, sports outcomes, educational outcomes, climate change, weather, and performance in just about any business… Read More


Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

Giving vs. sharing Are we asking people to give? Or are we asking them to share? This might feel like a trivial choice of synonyms…. Read More


Transforming Average Major Gift Officers into Great Major Gift Officers

❌ Average MGO: Shares lots of great information. ✅ Great MGO: Asks important questions and listens.   ❌ Average MGO: Has a 10 day outlook…. Read More


The Unmeasurable Impact of Human Connection in Advancement

The most important part of advancement is something we can’t measure. It’s the problem with all fundraising systems and process charts. They depict human decision-making… Read More


FOR FUNDRAISERS ONLY: Read this whenever you feel beaten down by people who don’t understand what you do for humanity

If you are a fundraiser…. You are not a beggar or manipulator who twists arms. Rather, you are a caring, helpful, generous, joyful facilitator who… Read More


Why you must deliver value in fundraising, not just take the money and run

The noble dream Small nonprofits have needs. Often, it’s obvious. The furnishings are a bit ragged. The space is cramped. The conditions are spartan. But… Read More


The Art of the Ask: How to Get the Full Amount from Your Donors

❗ THE DONOR BEAT YOU TO THE ASK ❗ We’ve all been there. You’re in the visit. You’ve been planning this for months. It’s finally… Read More


Top 10 Reasons to Enroll in the Donor Story: Epic Fundraising Ecourse with Dr. Russell James

Need help convincing the ‘powers that be’ to pony up the cash for the best and most valuable online fundraising eCourse on the planet? Even… Read More


Dr. James explains how to harness friendship reciprocity to unlock heroic donations

Biologists model sustainable giving in nature with a simple game.[1] The heroic donation comes from an extreme version of this game. The numbers game In… Read More


The Power of Heroic Philanthropy: Understanding Donor Motivations

Something’s missing. You might have noticed. The last few posts played the primal-giving game.[1] But they didn’t focus on heroes. Now, it’s time to get… Read More


From “Giving To” to “Giving Through”: The Great Philanthropic Shift

In 2007, after listening to a lot of donors and conducting a lot of research, I advised, “Don’t just ask you donors to give to… Read More


Debunked Fundraising Myth: The #1 Reason People Don’t Give Is Because They Weren’t Asked

It gets posted all over social media. Featured in books. Heard at seminars. Repeated on webinars. It’s hard to work very long in fundraising without… Read More


The importance of expressing impact and gratitude in fundraising

The “one big thing” in fundraising is this: Advance the donor’s hero story. The previous article set in this series explored this in detail. The… Read More


Why Nonprofits Should Choose Growth-Minded Board Members Over Traditional Professionals

When choosing board members, so many nonprofits gravitate towards doctors, lawyers, and accountants. Why? I think partially because it’s easier to know that they have… Read More


It Takes Two to Drive Success: How Rethinking Nonprofit Leadership Can Solve Your Gift Officer Turnover Problem

As turnover in the nonprofit sector continues to plague so many organizations, and not just with major gift officers, it’s time to face a difficult… Read More


Revolutionizing Fundraising by Building a Philanthropic Supply Chain

Donors are looking for a better philanthropic value proposition.  They want to know how their dollars will be turned into differences. Traditional fundraising loses four out… Read More


7 Ways Bad Leadership in Fundraising Drives Away Your Best Gift Officers

“It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so they can tell us what… Read More


Dr. James explains the power of giving: why leading with a gift always wins

Lead with a gift: The primal-giving game Biologists model sustainable giving in nature with a game.[1] This primal-giving game models reciprocal altruism.[2] What’s the best… Read More


The Power of Follow Up: The One Question Every Major Gift Fundraiser Should Ask

I didn’t know I should be asking this one question when talking to donors: “When would be a good time for me to follow up?”… Read More


10 Reasons Why Major Gift Officers Quit to Look for New Jobs

Why do gift officers quit their jobs so frequently? Gift officer turnover is holding so many nonprofit organizations back. And not just in terms of… Read More


Why Standard Fundraising Practices Are Hurting Your Philanthropic Partnerships

So much of standard fundraising practice is inconsistent with philanthropic partnership building. Would you enter into, feel comfortable with, or stay in a partnership if… Read More