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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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The 80-20 Rule is dead!

76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top… Read More


The 7 biggest mistakes weak major gift officers make repeatedly

7. Wasting time in-house letting themselves get caught up in meetings, activities, or office politics 6. Forgetting to ask donors lots of questions about why they care,… Read More


3 real world examples of the Pareto Principle

If you know me and this blog, you know that I talk about the Pareto Principle a lot. That’s the concept developed by Vilfredo Pareto… Read More


How to break the most vicious cycle that hamstrings your organization's growth

I recently stumbled upon a study that was jointly conducted by the Center on Nonprofits and Philanthropy at the Urban Institute and the Center on Philanthropy at… Read More


Thank you for being part of our growing ecosystem

I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition… Read More


Why failing to focus on major and planned gifts can be so dangerous

For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money… Read More


The Best Way to Ensure That No One Reads Your Stuff

Recently I told my writer that most people won’t read her body copy. That hurt her feelings. She was upset and reacted harshly to my… Read More


15 Marketing Essentials for Major Donors and Legacy Society Members

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on… Read More


Why we love planned giving

So you probably won’t see much of the fruits of your labor.  And, years from now, someone else will probably get the credit for your… Read More


The simplest targeting approach for uncovering planned gifts

I found a really interesting little nugget of information buried in an old report.  Back in 2007, The Journal of Gift Planning conducted a survey… Read More


4 simple suggestions to improve your planned giving marketing.

Most people think planned giving marketing is complicated.  It isn’t.  Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving… Read More


The 80/20 rule still applies… if you'll apply it.

In commercial business, we call it the 80/20 rule. 80% of your revenue and/or profits will come from 20% of your clients. It’s the same… Read More


Ever wonder what the heck your salespeople are doing all day long?

First off, this is not a rant about insecurity or paranoia.  Rather, I’m sad to say that many sales people will take advantage of you… Read More


5 reasons why customers defect

We’ve talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate 80% of your profits. And… Read More


The 80/20 rule!!!

I can’t tell you how many times I see people, sales people, marketers and companies forget about the 80/20 rule.  Could it be that they… Read More


Increase sales more cost-efficiently- 3 steps to get your data cleaned up.

Everyone knows that marketing and sales is a numbers game.  But I bet your numbers are sloppy because your data is sloppy.   Don’t feel bad. … Read More


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