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Start with "Thank You"
Tracy Malloy-Curtis is a real fundraiser. She’s passionate, hard-working, and smart! …My kinda fundraiser.
Here’s a little bit of brilliance she shared with me while we had a cup of coffee together in downtown New York City a couple of weeks ago. She was telling me a story about a fundraiser who was afraid to pick up the phone to call a donor. Here’s what Tracy told her colleague:
‘You never have to be afraid of calling a donor because your call should always simply start with saying, “thank you!”‘
The lesson here is that you need to stop thinking about whether or not you’re going to ask for more money and whether or not you should. In fact, you need to stop thinking period! Instead, just pick up the phone and say, “thank you!”
Tracy just started a blog. Her posts are really great. Especially this one about the “M-word”. I recommend it highly.
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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So good I’m going to re-post it on pgdc
Wow! Thanks so much Randy.
So good I’m going to re-post it on pgdc
Wow! Thanks so much Randy.