Now Available: Dr. Russell James’ Visual Planned Giving Textbook, Updated for the 2018 Tax Law
By Greg Warner on January 17, 201800Read moreMy friend, Dr. Russell James has just finished the newest edition to his groundbreaking textbook, Visual Planned Giving. This includes an in-depth …
Building awareness for planned giving is easier and less expensive than ever
By Greg Warner on January 12, 2018Read morePromoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies …
11 best practices for your legacy society communications
By Greg Warner on January 10, 2018Read moreWhen it comes to legacy gifts, most fundraisers spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important …
7 simple steps to qualify your donors
By Greg Warner on January 8, 2018Read moreUnsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with …
3 reasons why you need to stop worrying about the darn tax law!!!
By Greg Warner on January 5, 2018Read moreRemember, almost 50 percent of all charitable donations come from the top one percent and 80 percent of all charitable donations come from the top 20 percent. Philanthropy is done by the rich. Charity is done by the rest of us. There is a difference …
Top 7 Fundraising In’s and Out’s for 2018
By Greg Warner on January 2, 2018Read more1. OUT: Making donors feel bad twisting their arms telling them to give ’til it hurts and shaming them 1. IN: Making donors feel good treating them like people (not ATM’s) partnering and giving them the value they want 2. OUT: Listening to snake oil salespeople who have never had to raise money for a living (face it they...
3 simple steps to get more money from donor-advised funds (DAF’s)
By Greg Warner on December 18, 2017Read moreFind out who among your supporters has a donor-advised fund. 80% of your problem will be solved once you have that list. Engage with the people that …
Why you need to focus on the most qualified donors
By Greg Warner on December 15, 2017Read moreFocus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies itemized charitable donations over 10 years have increased …
Donors give when THEY want to give, not when YOU want them to give
By Greg Warner on December 13, 2017Read moreIt ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’. They ignore …
Cold calling major donors to arrange appointments doesn’t work— but this method does
By Greg Warner on December 11, 2017Read moreNo one likes getting cold calls and you probably don’t like making them. That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to …
