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People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” It’s a good question. Many people… Read More
I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or… Read More
Do you ever find yourself scavenging the internet for simple nuggets of information to get your point across? Whether you need a checklist, chart, proof… Read More
First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting next to a very sweet,… Read More
If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: Do they use the… Read More
Sometimes it’s who you know not what you know. Fortunately for me, my cousin Richard (who I know) is the foremost authority on customer service…. Read More
That’s right. Most planned gift prospects actually don’t ever want to meet you. They’ll even go so far as to tell you that they will… Read More
You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get… Read More
Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” I think that was the wrong answer…. Read More
Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You can see the first one… Read More
15 Do’s Be straightforward. Identify the reason(s) for your call. Ask great open-ended questions that encourage dialogue and show that you are sincerely interested and care… Read More
Too often people engage with charities but get very little in return. Yet, they keep trying. They’ll involve themselves with your charity over and over… Read More
My pal Steven Screen is one of the best fundraising copywriters in the U.S. Seriously! He and his friend Jeff Brooks have a great podcast… Read More
Recently, a client was approached by an advertising sales rep at a large national publication peddling a 1/8-page ad in a “special edition” that will… Read More
Some will say it’s unfair. Heart disease (the disease that killed my father when he was only 63) kills almost 600,000 people each year. Yet,… Read More
Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update… Read More
For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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