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Words that Work 2: The Phrases that Encourage Planned Giving
What if you knew exactly which words would inspire donors to give?
Find out – with our free webinar featuring Dr. Russell James J.D., Ph.D., CFP®. Discover what’s working
today and what’s coming tomorrow with new results from the lab! Grab a pen and a pad! You’re going to need it.
Here’s what you’ll learn:
- How to describe bequest gifts and tax benefits in a way that will increase a person’s desire to learn more
- What elements of a charitable gift annuity advertisement make people want to get one
- Which words you should avoid to maximize planned gifts
- What the latest data patterns say about trends in charitable estate planning
- The best “front door” phrase to get people to read about planned giving information
- Test results that showcase the responses to different charitable gift annuity ad messages
- And much more!
Access this webinar now by completing the form to your right!
About the Presenter:
About Russell James, Ph.D.
Russell James, J.D., Ph.D., CFP® is a professor at Texas Tech University.
He directs the on-campus and online graduate program in Charitable Financial Planning and also teaches Charitable Gift
Law at the Texas Tech University School of Law. He graduated, cum laude, from the University of Missouri School of Law
where he was a member of the Missouri Law Review. While in law school he received the United Missouri Bank Award for Most
Outstanding Work in
Gift and Estate Taxation and Planning.
He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on the topic of
charitable giving. He worked as the Director of Planned Giving for Central Christian College in Moberly, Missouri for six
years and later served as president of the college for more than five years. He had direct and supervisory responsibility
for all fundraising. During his presidency, the college successfully completed two major capital campaigns, built several
new debt-free buildings, and operated in the black every year after having operated in the red for 10 of the 11 previous
years. Dr. James has over 100 publications in academic journals, conference proceedings, professional periodicals, and
books including 20 on neuroimaging and neuroeconomics. He has been quoted in a variety of news sources including The New
York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, U.S. News & World Report, USA Today, the Associated
Press, Bloomberg News and the Chronicle of Philanthropy.
Access the Recording!
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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