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donor advised fund

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2 Big Reasons Why You Should Stop Complaining About DAFs

My position in the debate about whether donor advised funds are good or bad for charities is that:   1. Nonprofits must take some blame… Read More

49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this… Read More

Why Response Rates Don’t Matter

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts.  Honestly, I’m tired… Read More

The difference between wealth screening and wealth appending

First, wealth screening. Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. But staff should always remember… Read More

Top 10 ways marketing automation helps nonprofits raise more money for less

Quick review In my previous post  I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus I recommended you deploy… Read More

Your main website sucks at raising major gifts – and here’s why

Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true… Read More

Product Updates: February 2021

There’s a new addition to the MarketSmart Dashboard thanks to your feedback. Watch the short tutorial below to get started. We’ve also got an important… Read More


STATEMENT OF ACCESSIBILITY MarketSmart is committed to providing an equal and quality experience for everyone. We are constantly working towards improving the accessibility of our… Read More

DAF post webinar survey

Thanks for attending today’s webinar on donor-advised funds! Your feedback helps us create the most valuable content possible. Please share your thoughts with us.

Marketing for IRA Rollovers: A Strategic Guide for Nonprofits

Welcome! If you’d like to learn about marketing for IRA rollovers, you’ve come to the right place. Whether you’re a Director of Development at a… Read More

What everyone is missing about the 2018 $410 billion giving figure from Giving USA

$410 billion. Hooray! Right? Not so fast! Lots of folks are not so happy. So today I’m going to tell you what they are missing that… Read More

4 big reasons why you should not ask for money when you survey your supporters

Over the summer I was admonished by an “expert” in the field. I’m used to it by now. I’ve been helping nonprofits (instead of private sector… Read More

The 80-20 Rule is dead!

76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top… Read More

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that… Read More

It was bound to happen sooner or later, here’s why and what to do…

If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the… Read More

5 ideas you should share with supporters to close more year-end major gifts

Whenever I see articles about year-end major gifts, they always seem to say the same things such as, “Don’t forget to look at your list… Read More

Why everyone talks about segmenting emails but hardly anyone ever does it

They’ll talk about it at conferences. You’ll read about it in the Chronicle of Philanthropy. Online discussion groups will say it’s the key to marketing… Read More

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