Why aren’t legacy gift disclosures scored the highest?

We’ve included the gift icon next to their name and in their Donor 360 profile so they are easily identifiable for follow-up. However, MarketSmart and our campaigns are a qualification and prioritization tool for supporters. Those who say they’re interested in leaving a gift have a higher score because they are the supporters who need cultivation and stewardship.

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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?

Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?

Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?

Then this book is for you.

Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.

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