Dashboard Knowledgebase

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Why aren’t legacy gift disclosures scored the highest?

We’ve included the gift icon next to their name and in their Donor 360 profile so they are easily identifiable for follow-up. However, MarketSmart and our campaigns are a qualification and prioritization tool for supporters. Those who say they’re interested in leaving a gift have a higher score because they are the supporters who need cultivation and stewardship.

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