Dashboard Knowledgebase

MarketSmart characters
MarketSmart lightbulb icon

Who are “engaged subscribers” and what does that mean?

Engaged Subscribers are supporters who responded to a campaign and engaged with an automated email. The percentage given in the dashboard is calculated by taking the # of subscribers who have clicked / # of respondents.

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!