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Inside the Mind of Your Major Donor: The Science Behind Major Giving and Philanthropy

Major Giving Webinar

Find out what’s happening in the minds of your major donors

Major donors need to feel involved and invested. They need outstanding communication. They like to feel special (and who doesn’t?). But what else? What does science tell us about major giving and philanthropy? What’s really going on in the minds of your major donors?

Bolster your skills with serious scientific research findings! Learn new, cutting-edge revelations that will help you become a better fundraiser.

Access this webinar now by completing the registration form to your right!

Here’s what you’ll learn:

  • What really motivates someone to help others?
  • How can you convey your thoughts with major donors better in less time?
  • What does research say about cultivating major donors and how you can do it better?
  • Are donors today focused on different things than they were 20 years ago?
  • What are the best ways to network your way into mega-grants?
  • And much more!

About the Presenter:

Melissa Brown, CFRE

Melissa Brown, CFRE

Melissa S. Brown helps charities turn knowledge into action. Her consulting services range from literature reviews to survey design and reports. Major projects include the Nonprofit Research Collaborative, a twice-annual survey to assess what works in fundraising. She teaches for The Fund Raising School and presents both online and in person. She also volunteers with AFP Research Council, Association of Philanthropic Counsel, and Giving USA Advisory Council on Methodology.

Before founding Melissa S. Brown & Associates in 2011, Melissa worked at the Indiana University Lilly Family School of Philanthropy, where she edited Giving USA. She studied at Reed College and the University of Pennsylvania.

In addition to research and writing, Melissa enjoys gardening, with an emphasis on native, tall-grass prairie species and bird watching. In her dreams, she travels to Costa Rica, where it never rains and every bird she sees poses for a perfect photo.

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