Ditto!
That’s all I can say when I read Veritus Group’s blog articles.
Ditto!
These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it!
For instance, today Richard wrote:
“A non-profit should not view each function of fundraising (acquisition, cultivation, mid-level, events, major giving, planned giving) as separate, siloed functions – but rather as a pipeline, where donors come in at the beginning and are nurtured and transitioned in a manner that helps them realize their full giving potential.
Looking at it this way means that everything that happens with the donor is strategically and relationally knitted together to create a major gift pipeline since the end objective is to serve a donor’s passions and interests in a manner that encourages them to give to their potential.”
Brilliant!
This was presented in the second of a series of articles about how you and your leaders should think about major gifts.
I highly recommend you subscribe to their free content.
>>14 things you must know about your donors to win major gifts
>>6 of the biggest reasons why you don’t get enough major gifts from people with capacity
You’ve heard of marketing automation, and you’ve likely heard of fundraising automation too. And if…
The metrics that will actually lead to improved fundraising performance will not be about tasking…
Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board…
"Cultivation." It's one of the most frequently used words in fundraising, but used by so…
Over the last decade, I’ve had the privilege of learning from Bill Crouch, the founder…
A fundraiser's first obligation is to philanthropy itself. All ethical fundraisers and fundraising organizations must…