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How to think about major gifts

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Ditto!

That’s all I can say when I read Veritus Group’s blog articles.

Ditto!

These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it!

For instance, today Richard wrote:

“A non-profit should not view each function of fundraising (acquisition, cultivation, mid-level, events, major giving, planned giving) as separate, siloed functions – but rather as a pipeline, where donors come in at the beginning and are nurtured and transitioned in a manner that helps them realize their full giving potential.

Looking at it this way means that everything that happens with the donor is strategically and relationally knitted together to create a major gift pipeline since the end objective is to serve a donor’s passions and interests in a manner that encourages them to give to their potential.”

Brilliant!

This was presented in the second of a series of articles about how you and your leaders should think about major gifts.

I highly recommend you subscribe to their free content.

 

Related Posts:

>>14 things you must know about your donors to win major gifts
>>6 of the biggest reasons why you don’t get enough major gifts from people with capacity
 

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