That’s all I can say when I read Veritus Group’s blog articles.
These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it!
For instance, today Richard wrote:
“A non-profit should not view each function of fundraising (acquisition, cultivation, mid-level, events, major giving, planned giving) as separate, siloed functions – but rather as a pipeline, where donors come in at the beginning and are nurtured and transitioned in a manner that helps them realize their full giving potential.
Looking at it this way means that everything that happens with the donor is strategically and relationally knitted together to create a major gift pipeline since the end objective is to serve a donor’s passions and interests in a manner that encourages them to give to their potential.”
This was presented in the second of a series of articles about how you and your leaders should think about major gifts.
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