How the tortoise beats the hare in planned giving marketing every time.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I’ve been thinking about all the different philosophies that people have when it comes to planned giving marketing.  There are so many out there that it’s hard to know who really knows their stuff.  There’s no consensus.  And, I can honestly say that there’s no “one-size-fits-all” strategy.  Each organization has to determine what works for them.
But one think I know is true for sure.  You simply can’t beat doing things right.  So that’s what lead me to create this little graphic that compares the tortoise and the hare in planned giving marketing.
Which one are you?
Planned giving marketing tortoise versus hare

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