How are you doing compared to your peers?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Claire Axelrad, J.D., CFRE (an expert on fundraising, social media, and nonprofits) pulled together these nuggets from my Fundraising Report Card app. For that, I owe her a huge ‘THANK YOU’!!

The Fundraising Report Card is now being used by almost 3,400 nonprofits to analyze and visualize their metrics. Then they output their visualizations for board meetings or simply use them to set strategy.

Here’s what she discovered by looking at the comparative benchmarks you can find here.

How do you compare with these stats?

  • 87% of all donors in the past 12 months have given just $100 or less.
  • 98% of all donors in the past 12 months have given $1,000 or less.
  • ONLY 4% of donors make up 76% of the donations.
  • The top third of donors make up 96% of philanthropy.

Here, Claire says, “If you’re doing largely mail, email and event fundraising, you’re likely raising a lot less than you could be were you to focus your energies on the small group of donors who contribute the lion’s share of philanthropy.”

I couldn’t agree more.


Related Posts:

>>Fundraising metrics: you have to see them to believe them
>>Benchmarking Yourself: Ever wonder how you’re doing compared to others?

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4 years ago

a-freaking-men! 🙂

Greg Warner
4 years ago
Reply to  Marci

🙂 Thanks Marci.

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