How a smile can increase revenue.

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

One of the best things you can do to generate more revenue is very simple— smile!

I know it sounds hokey but think about this:

  1. Smiles are free so you can give them away without worrying about making your mortgage payment.
  2. You have an unlimited supply at your disposal.  So there’s no need to fear running out of them.
  3. If you are sad, or angry or frustrated and you force yourself to smile, those uncomfortable feelings go away.  Seriously!  Try it!  You simply cannot be angry and smile at the same time.

When it comes to generating revenue:

  1. Try smiling before you pick up the phone to call a client or a donor.  Your smile will put you in a better mood before the call.  Plus smiles are contagious— even if you can’t see the person.
  2. Lastly, smile when you meet prospects, clients or donors face-to-face.  It’s been proven that waitresses who smile reap bigger tips. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!