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How a smile can increase revenue.
One of the best things you can do to generate more revenue is very simple— smile!
I know it sounds hokey but think about this:
- Smiles are free so you can give them away without worrying about making your mortgage payment.
- You have an unlimited supply at your disposal. So there’s no need to fear running out of them.
- If you are sad, or angry or frustrated and you force yourself to smile, those uncomfortable feelings go away. Seriously! Try it! You simply cannot be angry and smile at the same time.
When it comes to generating revenue:
- Try smiling before you pick up the phone to call a client or a donor. Your smile will put you in a better mood before the call. Plus smiles are contagious— even if you can’t see the person.
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Lastly, smile when you meet prospects, clients or donors face-to-face. It’s been proven that waitresses who smile reap bigger tips.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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