Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.
Most organizations communicate with donors as if they only want to make low-dollar, impulsive giving decisions yet the major and legacy giving decision-making process is very deliberate because it involves large dollar amounts;
The high-dollar, deliberate (and often lengthy) major and legacy gift consideration process requires that nonprofits supply donors with opaque offers over time;
MarketSmart eats its own dog food — we do what we recommend nonprofits and fundraisers do;
We help fundraisers make donors feel good at scale;
Fundraisers (facilitators) will always be needed to help donors get over the finish line;
Fundraisers should give so they know what it’s like to be a donor.
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.