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Pilot System for alumni
1) Ask the right questions
Through extensive research, and countless hours of testing, we’ve “cracked the code” on alumni survey design.
Don’t take our word for it, read what The Ohio State University had to say.
As with any new idea, I wasn’t 100% certain about working with MarketSmart, but the results from the initial test have been amazing and we are looking forward to continuing our roll out.
John Woods, Associate Vice President, The Ohio State University 
2) Prioritize respondents
An effective alumni engagement survey will support prospect prioritization. MarketSmart’s proprietary scoring algorithm helps you focus in on the prospects you need to engage with now.
Hundreds of organizations leverage MarketSmart’s prioritization scoring.
$60 returned for every $1 invested and we haven’t even really scratched the surface yet.
Jonelle Beck, Executive Director of Estate & Gift Planning, University of the Pacific 
3) Have a cultivation strategy
Surveys represent a fantastic way to learn more about your alumni. With technology, we can leverage that data to create personailzed cultivation strategies for each of your alum.
Quality cultivation is the key to long-term alumni survey success.
Let’s see if we’re a good fit!
Schedule a time below to chat with one of our higher education specialists.
We’re excited to learn more about your organization and the challenges you face. After a quick chat with our team, if we both agree that there’s a “fit,” we’ll connect you with one of our Solutions Advisors. If not, we’ll at least refer you to someone who can be of assistance. The chat should take no more than 15 minutes.