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What Are You Doing to Change?

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Creativity Concept“If you always do what you always did, you’ll always get what you always got.”

 
I don’t know who came up with that quote. I hear it a lot in hi-tech circles. But it applies to just about everything — including fundraising.
 
What makes you think you’ll get exponentially better results doing the same thing you did yesterday? Last week? Last year?
 
If you won’t shake things up, who will? Are you going to make things happen or will you impede progress?
 
Hey you! Yeah, you! Let’s change! By doing so, you can change the world!!
 

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>>3 simple steps to break your transactional, spray-and-pray fundraising addiction
>> Why you should worry less about reducing overhead and more about delivering value
 

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4 responses to “What Are You Doing to Change?”

  1. Lee Bonta says:

    I am changing the way I approach many of my donor identification and cultivation activities. Among those changes are re-examining biases and conclusions I have about some of my portfolio and coming to the next interaction with them with a renewed sense of inquisitive respect for their relationship to my organization and its programs.

  2. Lee Bonta says:

    I am changing the way I approach many of my donor identification and cultivation activities. Among those changes are re-examining biases and conclusions I have about some of my portfolio and coming to the next interaction with them with a renewed sense of inquisitive respect for their relationship to my organization and its programs.

  3. Greg Warner says:

    Brilliant Lee! Good for you! We can’t let our database or predictive analytical models tell us who our donors are… we need to reach out and ask them who they are and what they care about.
    And Greg… you made me giggle.

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