Fundraising

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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5 reasons I think Apple has lost their edge. A rant.

Don’t get me wrong.  Anyone who knows me is probably laughing because they know I have Apple products all over the place.  I have an… Read More


Why we'd rather see you call an inactive customer before engaging in SEO marketing.

In my last post I told you why I hated SEO and SEO firms.  But I also mentioned that we (at MarketSmart) recommend you have… Read More


5 reasons to be frustrated with SEO and SEO firms.

Alright.   I’ve been holding back on this post for a long, long time.  But I just can’t hold my breath any longer. SEO is ticking… Read More


How the new rules of marketing apply to planned giving. (A SmartGiftmaker® blog post)

If your organization desperately needs to generate more planned gifts, bequests, charitable gift annuities, etc… it’s time for you to embrace the new rules of… Read More


When in doubt… ask a question.

The most powerful tool a salesperson possesses is a question. Sure, enthusiasm and creativity will get you pretty far.  Some people can sell ice to… Read More


3 easy recommendations for improving your batting average with cold (or warm) calls.

Don’t “wing-it!” That’s what most sales people do.  They wing-it.  They know they need to make some sales calls to follow-up on leads.  So they… Read More


How to avoid screwing up your leads!

Ok.  I know someone will tell me that I should be more professional and should have titled this post something gentle like “Ways to improve… Read More


5 reasons why customers defect

We’ve talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate 80% of your profits. And… Read More


The number one thing to do in order to close a sale.

Shut up! Really. I’ll never forget one of the harshest lessons I ever learned in business. I was 22 years old selling advertising space for… Read More


The press release, the bin and the trash can.

The press release, the bin and the trash can. Waaaaaayyyy back… I worked for a newspaper called The Journal.  There was a fax machine that… Read More


The Superbowl, the web, social media and "did it work???"

The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into the Superbowl than in any… Read More


Three things you should never do when making a cold call.

Reading time for this entry: Under 3 minutes. 1- Never start off by saying, “Hi.  My name is (insert name the prospect could care less… Read More


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