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Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update… Read More
In our group on LinkedIn (Smart Major Gift Marketers), someone was looking for heartfelt, personal examples of major donor acknowledgement letters. I responded by providing… Read More
Many legacy commitments never actually turn into gifts. So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy… Read More
Ok. I admit it. This is a promotional post. I’m trying to grow my blog list. I think the information is pretty dandy. Do you?… Read More
Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). I thought the information was very smart… Read More
So you did some great marketing and you met with a bunch of folks. You did your job well and 5 (…or 50… or 500)… Read More
After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of donors give to more than… Read More
Last year, The Fundraising Coach (Marc Pittman) wrote a brilliant post on his blog. Here’s a synopsis: If you ask people for advice, they’ll give… Read More
One of the most foolish things a nonprofit can do is to only focus their planned giving marketing efforts on older prospects. Why? Just look at Texas… Read More
Crowdfunding is growing. In 2012, the amount of funds raised from this amazing technological innovation hit $2.7 billion (yes, with a “b”). That was an… Read More
My mission is simple: I want to exponentially increase revenues for nonprofits while dramatically reducing costs. How? With “engagement fundraising”— a phrase I coined about… Read More
According to a new study of 151 organizations’ websites and online marketing tactics, fundraisers get an “F”! – Eighty-four percent of nonprofits, including many of… Read More
There’s brilliance across the pond! Recently on my LinkedIn Group (Smart Planned Giving Marketers), Sharon Wangman outlined a plan for stewarding Legacy Society members. Sharon… Read More
The 80/20 rule works for nonprofits. Most organizations get 10 to 20 percent of their gifts and 80 to 90 percent of their revenue from… Read More
The answer: A ton of potential revenue for your organization! My pal Jonathan Gudema has a terrific blog. You should subscribe! Recently he discussed some… Read More
Recently I heard a podcast featuring Tom Ahern. He’s a brilliant, experienced direct marketer/fundraiser. On the podcast he said that nonprofits simply need to do… Read More
Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness Generating leads Cultivating those leads Closing gifts Stewarding your… Read More
Direct marketing experts know that in order to get a response from your prospects, you must concentrate on 4 things in the following order (most… Read More
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to… Read More
Nonprofits love to talk about donor-centricity. But is spamming your donors really donor-centric? Listen, I know the drill. Everyone bends the rules here and there… Read More
Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. I said that I… Read More
From a marketing perspective, there is no difference. Whether you are trying to get people to buy or give, both require solid marketing strategies and… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
