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“I’m interested in your story” Beginning a donor conversation by showing interest in their story works very well because people desperately want to be heard…. Read More
As fundraisers, what exactly do we have to offer donors? Their gift goes away. Even if we call it an “investment,” it doesn’t give them… Read More
This challenge had me angry for more than a week… “Pharmaceutical sales reps have 15 meetings per day. Why can’t you?” Many years ago, I… Read More
Story review A story progresses through Backstory and setting These establish motivation from the main character’s original identity. The inciting incident This is the main… Read More
What’s it about? An effective fundraising story isn’t just a good story. It must do something. It must lead to a gift. This means the… Read More
Words matter. They shape our thoughts. Our thoughts shape our actions and influence our decisions. The lexicon of fundraising is full of one-way terms, as… Read More
No matter how well your major gifts conversation goes, sometimes the prospect still turns down the opportunity to make a transformational gift. The question for… Read More
The narrative arc Story moves through a narrative arc. This includes: Backstory and setting These establish motivation from the main character’s original identity. The inciting… Read More
I was once at a fundraising event supporting an organization that houses pregnant homeless women. I saw one of the most incredibly generous examples of… Read More
Why Do Major Gifts Prospects Decide Not To Give? In the vast majority of situations where this happens, the reason is because the fundraiser failed… Read More
What’s it about? Many stories can be good stories. But a good fundraising story must do something specific. It must lead to a gift. This… Read More
A debate has been growing in recent years regarding the practice of offering major donors the option of giving restricted gifts. A restricted gift is… Read More
If you’re in the business of raising money for a cause, some on your staff (or your board) may have probably wondered, “What really leads… Read More
Fundraising is story world Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” Social-emotional story is the engine… Read More
Okay, so maybe all that talk about millions of people shucking their jobs and living off the grid was overstated. With a few more miles… Read More
Your job title as a fundraiser is part of the first impression you make with a donor. Of course, you might be wondering, “Come on…… Read More
Giving is different from buying Charitable giving comes from “story world.” Effective fundraising story triggers visualization producing social emotion. This is the engine that drives… Read More
“We don’t have the right people in our database.” A Director of Development told me this a few months into a job. Of course, I… Read More
You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will… Read More
Use your words Story starts with words. Word choice matters. It matters for fundraising story. For example, Simple, conversational, family words work. They match the… Read More
Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma… Read More
Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die,… Read More
Many fundraisers don’t understand the world of big philanthropy. Why not? Because they don’t understand wealth. They don’t understand charitable instruments. So, let’s start with… Read More
One of my clients raised over $1 Million in the last 30 days in major gifts. Here are some of the reasons they have been… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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