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If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive campaign might look like this:… Read More
If you’ve been reading this blog for a while, you probably know that I think donor surveys are great for qualifying and prioritizing your supporters… Read More
I think too many in the nonprofit sector fear failure. Unfortunately, that paralyzes people. It prevents them from making decisions and thwarts innovation. In most… Read More
Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you first make deposits. That framework… Read More
If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘FUNDRAISING CLIMATE CHANGE‘ (in my book, Engagement Fundraising) is… Read More
I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education… Read More
I’ve never really felt comfortable with the phrase “moves management.” If you’re unfamiliar with the term, it refers to a process Gift Officers or other… Read More
If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may… Read More
People are busy. They’re also drowning in information, data, marketing, and fundraising communications. Gaining their attention isn’t easy. Here are 3 scientific concepts to help… Read More
I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th at 2 PM EST. This… Read More
OUTS Being disrespectful, interrupting & annoying supporters Spray-n’-pray marketing Show up n’ throw up presentations Treating donors like ATM machines Asking for money (begging) Counting… Read More
A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a… Read More
On December 3rd, we shared an exciting announcement that nonprofit fundraising veteran, Dan Doyle is joining our Fundraising Report Card team! Coming on as Chief… Read More
Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR… Read More
I like this blog post written by Greg Ring over at The Giving Crowd. In it, he outlines his Four C’s of Successful Fundraising. Although,… Read More
Confucius said, “Life is really simple, but we insist on making it complicated.” Engagement fundraising is so darn simple too! You don’t need to over-think… Read More
Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it! For… Read More
My pal Brady Josephson (self-proclaimed charity nerd) had me on his relatively new podcast titled: The Generosity Freakshow. I encourage you to take a listen…. Read More
Today’s your chance to read the introduction and chapter 1 of Engagement Fundraising for free! We are offering a free PDF of the book up… Read More
I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new… Read More
Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores,… Read More
So somebody was interested in learning more about how to update their will. You know because they sent in a reply form from one of… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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