Login
Here’s my list of essential major donor needs that you must aim to fulfill: Your best donors want you to do the important work they… Read More
Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing,… Read More
Fundraisers and donors are in a pickle. They have been unfairly subjected to a broken system for decades. It isn’t their fault, but it is… Read More
If you work for a college or university, you already know that many of your donors give because of the experience they had when they attended your institution. For… Read More
Thinking about sending out a donor survey? If so, be sure to use the survey responses properly so you ‘speak’ personally and relevantly to each… Read More
Catching up. If you read all my previous posts (starting here) about how you can use marketing automation to raise more major and legacy gifts,… Read More
Charity – Helping people in need Philanthropy – Making an investment that stimulates other investments or provides opportunity for others Charitable people – Help others in… Read More
Have you ever found yourself spending hours or even days developing presentations for major donor visits? I think most of us have gotten caught up in… Read More
Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true… Read More
Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now… Read More
If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue…. Read More
“What did they do with my money?” “Would my money yield more impact if I gave it to another organization?” “Do they make me feel good or… Read More
Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and… Read More
First, there’s a lot of talk about donor retention these days. Don’t get me wrong. I believe it’s critically important to retain donors with awesome… Read More
If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness…. Read More
You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or… Read More
I recently stumbled upon a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview 1. Nostalgia is a very personal, social emotion that… Read More
A couple of weeks ago, my longtime friend Dr. Russell James presented his top recommendations for fundraisers to consider especially during the coronavirus era. If… Read More
I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with… Read More
In the for profit world they call it customer service. All of us get frustrated when we feel slighted or disrespected. Yet, sadly, nonprofits are… Read More
Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications. His landmark… Read More
Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just… Read More
Supporters give to satisfy a need. Supporters give because they trust your organization to satisfy that need. Supporters give because they see you, your colleagues,… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
