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RemembranceHonor Memorialize Pay tribute Fairness Right wrongs Give back HormonesOxytocin “the love hormone” Cortisol for focus Brain Neurons transmitting information Mirror neurons support empathy… Read More
The flow chart below makes me very uncomfortable. Here’s why: Science and experience have led me to realize that a donor’s objective is usually, first and foremost,… Read More
Consider this. “Consider” is a very powerful word for fundraising. “Would you consider a gift in the amount of $25,000 to help fund this project?”… Read More
What follows are the 4 things you need to know in order to close more gifts faster: 1. Who has the capacity to give 2…. Read More
Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay”… Read More
Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. At last, the… Read More
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book… Read More
After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like… Read More
1. Make sure the intern cares about your mission 2. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so… Read More
The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Here’s why: No one uses this word with their family… Read More
Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful… Read More
A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too)…. Read More
The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether… Read More
Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life… Read More
I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine (Tweet this!). Charity : Water,… Read More
Here’s the deal folks. You don’t own your donors. Too many times I’ve heard chapters say that they don’t want to share planned giving leads… Read More
L.M. Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I… Read More
I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability… Read More
The words are listed down at the bottom. But to understand why you should put them everywhere, read this: Every single one of your supporters… Read More
A lot of charities tout the fact that they take care of their own. Marines helping marines! Cancer patients helping cancer patients! And so on…. Read More
I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages:… Read More
I love this legacy giving promotion. It’s actually a placeholder for your beer! You can find this along with its case study and many other… Read More
Imagine this. Since you’re reading this, I’m betting you are someone who cares deeply about helping supporters with capacity (wealthy people) realize their philanthropic dreams. You… Read More
I know, I know… you love your printed planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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