Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

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How to Respond When a Major Gifts Prospect Says ‘No’ to Making a Gift

No matter how well your major gifts conversation goes, sometimes the prospect still turns down the opportunity to make a transformational gift. The question for… Read More


What’s wrong with fundraising job titles?

Your job title as a fundraiser is part of the first impression you make with a donor. Of course, you might be wondering, “Come on…… Read More


12 Keys to Conducting Effective Donor Interviews

Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and… Read More


The 6 Core Elements of a Well-Told, Well-Executed Donor Fundraising Story

Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how… Read More


5 Strategies for Turning Smaller Major Gifts into Larger Ones

What’s the only thing better in fundraising than a major gift? A bigger major gift. If you’ve been reading this blog for a while, you… Read More


4 big ideas Dr. Russell James got from scanning donor brains with neuroimaging equipment

Philanthropy originates in story. In the earliest foundations of human social cooperation, story is at the center.[1] In empathy development of preschool children, story is… Read More


4 Reasons Why Fundraisers Think Storytelling Matters

In case you missed my last post… I wrote about my unease with the storytelling surge in our sector. It made me uncomfortable because I… Read More


How to get your donors to respond to you WITHOUT asking them to respond to you

Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving… Read More


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