Zach Shefska

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3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)

Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can be overwhelming to figure out… Read More


A Glossary of Key Fundraising Terms, Jargon, and Vocabulary You Need to Know

Every profession has its fair share of jargon. Fundraising, and nonprofits in general, are no exception. Fundraising terms, acronyms, and jargon are as varied and… Read More


Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building…. Read More


Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019

You don’t have to be Sherlock Holmes to know that major gift fundraising is of the utmost importance. Whether it be reports from Giving USA,… Read More


Major and Legacy Gift Fundraising Is Changing… Blame Robocalls.

Relationships building is part art, part science. And, as we all know, raising major and legacy gifts is all about building meaningful relationships. Over the… Read More


How to Project Your Planned Gift Potential

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.” I was sitting in the crowd at… Read More


Donor-advised Funds Are Misunderstood, Bound to Be Regulated, and Not Going Anywhere

“Have you read this one?” “Zach, hold on I didn’t even finish the other articles you sent me yet.” I guess I was being a… Read More


MarketSmart’s “How-to” Guide for Donor-Advised Funds (DAFs)

Click here for the free comprehensive guide for donor-advised funds. Trends come and go, but donor-advised funds are forever. I’m not quite sure that’s the… Read More


What Does Thanksgiving Have to Do with Fundraising? A Surprising Amount.

“You can succeed best and quickest by helping others to succeed.” I wasn’t frustrated. If anything, I was disappointed. “How could I forget that quote?”… Read More


5 Online Year-End Fundraising Stats You Can Use to Help Craft Your Campaign

This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Every development professional understands the importance of year-end fundraising. The key to… Read More


How Important Is Training for Fundraisers? Very.

This time of year is filled with tricks and treats. The end of October seemingly always has something in store for us, whether it be… Read More


3 Things You Can Learn From $58B in Donations

If you had $58B, you would be among some interesting company. $58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to… Read More


MarketSmart + The Giving Institute

In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest… Read More


How to Improve and Develop Process at Your Nonprofit

Developing process is tricky. In the world of for-profit businesses there are myriad books, webinars, and even conferences you can attend to help you become… Read More


One Simple Tactic You Can Use to Be More Effective at Everything

I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more… Read More


3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)

What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? (Probably not… Read More


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