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What is donor qualification? It’s the process by which you determine whether or not a supporter/donor is someone you should: Spend your valuable time building a… Read More
He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got some experience in this area…. Read More
Call reluctance is a term used in sales but it applies to fundraising too! Call reluctance is when a fundraiser allows just about anything and everything… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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