Greg Warner

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Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified,… Read More


7 Data Points That Prove ‘Fundraising Climate Change’ Is Real And Happening Now

What’s in a name? In my book (titled Engagement Fundraising) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied… Read More


Why hardly anyone reads your planned giving newsletter (and what you can do about it).

Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters… Read More


All About Fundraising Climate Change (And What You Can Do About It)

The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking… Read More


18 takeaways from my recent appearance on the Giving Back Podcast

This was a super-fun interview on The Giving Back Podcast. But if you don’t have time to listen to it, here are some notes my… Read More


Musical chairs, your donors, and fundraising?

I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling… Read More


Why treating philanthropists like s#!t is hurting our society.

From bad to worse When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” But now, that the… Read More


Are you doubling down on a low-dollar fundraising strategy?

A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription.  She said that last year, during Q4,… Read More


How to understand your donor’s consideration process so you generate more major gifts

First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s… Read More


Why fundraisers should take some lessons from stockbrokers

I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More


3 tips for your fundraising career

1. Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently… Read More


Imagine This…

Did you have a grandmother or elderly aunt, uncle or friend?  I did. Imagine if I sent mine letters and emails every once in a while. Imagine that… Read More


Thanking vs. Appreciating

Mechanized thank you’s. I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. They realize it’s something they’re supposed to… Read More


What is 3-to-1 Major Gift Fundraising?

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with… Read More


Beware of the fundraising Illuminati

The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment.  In the nonprofit sector, such groups of… Read More


You Can’t Marry Your Donors After the First Date

Donors build relationships with nonprofits the same way they build relationships with people. Slowly! Step 1: Meet through friends Step 2: Chat a bit Step… Read More


Today I think I’ll take a victory lap. Will you join me?

I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers… Read More


The 8 Components of Engagement Fundraising

There are eight components of my innovative fundraising methodology: 1. Accepting the Pareto principle We’ve called it the 80/20 rule, but it’s more like the… Read More


12 questions to ask yourself to avoid disrespecting your supporters

In the for profit world they call it customer service. All of us get frustrated when we feel slighted or disrespected. Yet, sadly, nonprofits are… Read More


Will You Become an Engagement Fundraiser?

For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get… Read More


The Top 3 Reasons Spray-And-Pray Fundraising Communications Fail

The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant In this day and age, people get bombarded… Read More


The 6 most read parts of any major gift letter

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven… Read More


You Don’t Need Data, You Need Actionable Intelligence

You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism,… Read More


How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and… Read More


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