When I mention donor advised funds to fundraisers their eyes roll and they sigh with exasperation.
Here are some stats on donor advised funds:
Take out your calculator because that means that grants are averaging about $45,000 from each donor advised fund account per year
But what are you doing to attract those dollars?
You can make it easy for donor advised fund account holders to transfer their money to support your mission by employing the DAF Widget. The American Red Cross did and it worked. You can get the widget here or just employ our MajorGiftmaker to make it even easier.
Are you using or considering using a donor advised fund widget? Share your thoughts on our LinkedIn Group Discussion Thread.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!