Why Aren't You Using the Donor Advised Fund Widget?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

When I mention donor advised funds to fundraisers their eyes roll and they sigh with exasperation.
Here are some stats on donor advised funds:

  • Over 200,000 donor advised fund accounts exist (A 7% increase over the previous year)
  • They now hold a total of more than $45 billion (up almost 19% from the prior year)
  • $13.71 billion was added to donor advised funds (34% more than the prior year)
  • Grants from donor advised funds have reached almost $9 billion

Take out your calculator because that means that grants are averaging about $45,000 from each donor advised fund account per year

But what are you doing to attract those dollars?
You can make it easy for donor advised fund account holders to transfer their money to support your mission by employing the DAF Widget. The American Red Cross did and it worked.  You can get the widget here or just employ our MajorGiftmaker to make it even easier.
DAFdirect donor advised fund widget for major gifts
Are you using or considering using a donor advised fund widget? Share your thoughts on our LinkedIn Group Discussion Thread.


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