Are You Finding the Path Up?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

finding the path upThere’s an age-old story about two shoe salesmen sent to Africa in the early 1900’s to assess the potential of the market.

Each wired separate telegrams back to their boss.

One says, “Situation hopeless. They don’t wear shoes!”

The other says, “Outstanding opportunity. They don’t wear shoes!”

Shawn Achor, in his brilliant book The Happiness Advantage, noted that numerous studies have proven that all of us actually can develop the ability to turn adversity into opportunity. He calls it “finding the path up.”

Will you be hopeless in 2015? Or will you develop the ability to find the path up?


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