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Are You Finding the Path Up?
There’s an age-old story about two shoe salesmen sent to Africa in the early 1900’s to assess the potential of the market.
Each wired separate telegrams back to their boss.
One says, “Situation hopeless. They don’t wear shoes!”
The other says, “Outstanding opportunity. They don’t wear shoes!”
Shawn Achor, in his brilliant book The Happiness Advantage, noted that numerous studies have proven that all of us actually can develop the ability to turn adversity into opportunity. He calls it “finding the path up.”
Will you be hopeless in 2015? Or will you develop the ability to find the path up?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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