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Are mobile devices impacting your planned giving marketing plans?
Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices. I knew she was right. But so what? Does it matter?
That led me to take a look at some of the websites we developed for our clients. I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. Now, keep in mind that a lot of our clients go with our recommendations. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). So I think our results are a bit skewed. In any case, here’s what I found:
- 12.83% of the visitors used mobile devices
- Most of the mobile devices were either iPhones or iPads
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