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7 Traits of the Best Nonprofits
Funny thing is this… the traits donors look for in a nonprofit are the same traits they look for in a relationship with a person.
So you can be sure your donors are considering these traits in both you and your organization.
Here they are:
- Likeability
- Compatibility
- Dependability
- Trustworthiness
- Respectfulness
- Honesty
- Ability to handle a crisis
Are you making sure you continue to develop these traits both personally and for your organization?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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