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5 Simple Steps for Fundraising Success Thanks to Marc Pitman
A Welcome Discovery!
I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Duh! Big mistake!
It’s titled Ask Without Fear, written by Marc Pitman and it’s a dandy! At just 98 pages you can read it in one sitting— and you’ll be glad you did.
Here’s one of the many brilliant concepts you’ll find in its pages:
- Figure out who is most likely to respond to your story (your organization’s story);
- Give those people an opportunity to tell you their story;
- Show them points of intersection with your story;
- Ask if they’d consider investing in one of those points of intersection;
- Then, go tell that story of philanthropy to the next person.
To get many more jewels like that straight from the source I recommend you get his book. It’s less than $15 and would make a super holiday present for your best friend, boss or board.
Related Posts:
>>3 simple steps to break your transactional, spray-and-pray fundraising addiction
>>How to stop over-thinking and start engaging
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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