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5 Simple Steps for Fundraising Success Thanks to Marc Pitman

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

A Welcome Discovery!

I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Duh! Big mistake!

It’s titled Ask Without Fear, written by Marc Pitman and it’s a dandy! At just 98 pages you can read it in one sitting— and you’ll be glad you did.

Here’s one of the many brilliant concepts you’ll find in its pages:

  1. Figure out who is most likely to respond to your story (your organization’s story);
  2. Give those people an opportunity to tell you their story;
  3. Show them points of intersection with your story;
  4. Ask if they’d consider investing in one of those points of intersection;
  5. Then, go tell that story of philanthropy to the next person.

To get many more jewels like that straight from the source I recommend you get his book. It’s less than $15 and would make a super holiday present for your best friend, boss or board.

 

Related Posts:

>>3 simple steps to break your transactional, spray-and-pray fundraising addiction
>>How to stop over-thinking and start engaging
 

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