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3 questions every major donor asks themselves after they give
- “What did they do with my money?”
- “Would my money yield more impact if I gave it to another organization?”
- “Do they make me feel good or bad?”
Related Posts:
>>5 thoughts that might lead your supporters to feel donor remorse
>>Is Your Donor “Endangered”?
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2 responses to “3 questions every major donor asks themselves after they give”
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Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Not just major donors but every donor. My past work has shown that every dollar donated is prefaced with the understanding that past accomplishments coupled with positive image will invariably be increased the next ask.
These three factors seem basic but are often overlooked by many seasoned professionals. You need to be able to answer these questions to earn the donation. There’s a lot of organizations that are doing similar work; you have to stand out in a unique way that makes your organization the one a donor chooses to work with.
Agree 100% Darryn. Thanks!