MarketSmart, LLC | 3 questions every major donor asks themselves after they give | MarketSmart, LLC |

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3 questions every major donor asks themselves after they give

  1. “What did they do with my money?”
  2. “Would my money yield more impact if I gave it to another organization?”
  3. “Do they make me feel good or bad?”

 

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2 Comments

  1. Darryn DiFrancesco November 11, 2017 Reply

    Not just major donors but every donor. My past work has shown that every dollar donated is prefaced with the understanding that past accomplishments coupled with positive image will invariably be increased the next ask.

    These three factors seem basic but are often overlooked by many seasoned professionals. You need to be able to answer these questions to earn the donation. There’s a lot of organizations that are doing similar work; you have to stand out in a unique way that makes your organization the one a donor chooses to work with.

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