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2 very interesting planned giving marketing charts
4 responses to “2 very interesting planned giving marketing charts”
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Greg,
Did you break this out between those responded from a mailer vs. an email? If so, was there any significant difference?
Thanks,
Greg
We used more media channels than just mail and email to generate the leads among several clients. Those channels include:
-inserts in acknowledgements
-event banners
-newsletter ads
-posts on social media
-magazine ads
-etc.
So unfortunately it is very difficult to know how many requested a mailed packet vs. an emailed pdf from each channel. It guess that’s why they call this cross-channel (or multi-channel) marketing these days.
But I can say that we have found that respondents to email campaigns generally prefer to receive the information in a printed manner (around 70%).
I hope that helps!
Also, thanks for joining our “Smart Planned Giving Marketers” Group
Greg,
Did you break this out between those responded from a mailer vs. an email? If so, was there any significant difference?
Thanks,
Greg
We used more media channels than just mail and email to generate the leads among several clients. Those channels include:
-inserts in acknowledgements
-event banners
-newsletter ads
-posts on social media
-magazine ads
-etc.
So unfortunately it is very difficult to know how many requested a mailed packet vs. an emailed pdf from each channel. It guess that’s why they call this cross-channel (or multi-channel) marketing these days.
But I can say that we have found that respondents to email campaigns generally prefer to receive the information in a printed manner (around 70%).
I hope that helps!
Also, thanks for joining our “Smart Planned Giving Marketers” Group