2 very interesting planned giving marketing charts

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

4 responses to “2 very interesting planned giving marketing charts”

  1. Greg,
    Did you break this out between those responded from a mailer vs. an email? If so, was there any significant difference?
    Thanks,
    Greg

    • admin says:

      We used more media channels than just mail and email to generate the leads among several clients. Those channels include:
      -inserts in acknowledgements
      -event banners
      -newsletter ads
      -posts on social media
      -magazine ads
      -etc.
      So unfortunately it is very difficult to know how many requested a mailed packet vs. an emailed pdf from each channel. It guess that’s why they call this cross-channel (or multi-channel) marketing these days.
      But I can say that we have found that respondents to email campaigns generally prefer to receive the information in a printed manner (around 70%).
      I hope that helps!
      Also, thanks for joining our “Smart Planned Giving Marketers” Group

  2. Greg,
    Did you break this out between those responded from a mailer vs. an email? If so, was there any significant difference?
    Thanks,
    Greg

    • admin says:

      We used more media channels than just mail and email to generate the leads among several clients. Those channels include:
      -inserts in acknowledgements
      -event banners
      -newsletter ads
      -posts on social media
      -magazine ads
      -etc.
      So unfortunately it is very difficult to know how many requested a mailed packet vs. an emailed pdf from each channel. It guess that’s why they call this cross-channel (or multi-channel) marketing these days.
      But I can say that we have found that respondents to email campaigns generally prefer to receive the information in a printed manner (around 70%).
      I hope that helps!
      Also, thanks for joining our “Smart Planned Giving Marketers” Group

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