2 very interesting planned giving marketing charts

4 responses to “2 very interesting planned giving marketing charts”

  1. Greg,
    Did you break this out between those responded from a mailer vs. an email? If so, was there any significant difference?
    Thanks,
    Greg

    • engagementfundraising says:

      We used more media channels than just mail and email to generate the leads among several clients. Those channels include:
      -inserts in acknowledgements
      -event banners
      -newsletter ads
      -posts on social media
      -magazine ads
      -etc.
      So unfortunately it is very difficult to know how many requested a mailed packet vs. an emailed pdf from each channel. It guess that’s why they call this cross-channel (or multi-channel) marketing these days.
      But I can say that we have found that respondents to email campaigns generally prefer to receive the information in a printed manner (around 70%).
      I hope that helps!
      Also, thanks for joining our “Smart Planned Giving Marketers” Group

  2. Greg,
    Did you break this out between those responded from a mailer vs. an email? If so, was there any significant difference?
    Thanks,
    Greg

    • engagementfundraising says:

      We used more media channels than just mail and email to generate the leads among several clients. Those channels include:
      -inserts in acknowledgements
      -event banners
      -newsletter ads
      -posts on social media
      -magazine ads
      -etc.
      So unfortunately it is very difficult to know how many requested a mailed packet vs. an emailed pdf from each channel. It guess that’s why they call this cross-channel (or multi-channel) marketing these days.
      But I can say that we have found that respondents to email campaigns generally prefer to receive the information in a printed manner (around 70%).
      I hope that helps!
      Also, thanks for joining our “Smart Planned Giving Marketers” Group

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