We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Why not create a donor appreciation department?
Does your organization really appreciate its supporters?
Many private businesses have customer service departments because they want to increase the lifetime value of each customer. So, why wouldn’t nonprofits create customer service departments too? Only I think they should be called donor appreciation departments.
Imagine a nonprofit with a room filled with staff whose only job is to thank supporters, advocates and volunteers.
Imagine this nonprofit turning appreciation into a science.
Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors.
How much do you think that department will cost? And how much retention will you gain? How much revenue would that generate? And, how many leaky holes in your bucket will that department fill?
Seems to me like every nonprofit should have a donor appreciation department.
Related Posts
>> The Rule of 7 vs. 3-to-1 fundraising
>> What Fundraisers Can Learn From Restaurants and Waiters
Recommendations from other blogs
>> 3 Sure-Fire Ways to Lose Nonprofit Donors
>> Who Will Lead Us Out of The Wrong Marketing Patradigm We’re Stuck In?
LIKE THIS BLOG POST? IF YES, LIKE IT AN/OR SHARE IT WITH YOUR PEERS!
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!