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Stop puffing out your chests… the donor is awesome— not you.
Too many nonprofits are too focused on themselves.
“Look at us!” “Here’s what we did.” “Aren’t we great?!?” “Now give us some money to do more great stuff!”
When you boil it all down to the simplest concept… it’s all about humility and empowerment. Remember this:
1- People don’t like braggers.
2- People want to give to your organization because you make them feel good about helping.
So go ahead… give them the power to feel good. Allow the donor to be the hero in the story. Say things like, “Thanks to you…” and “Your donations did _________.
Be humble.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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