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I love studies about waiters and restaurants. If you’ve been reading my blog for a while you know that I truly think great waiters would… Read More
If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories. According to Penelope Burk, 46%… Read More
It’s a good problem to have. But I’ve heard people tell me they’d rather have less, more qualified leads (ready to make a legacy giving… Read More
It ain’t about you and your organization. Of course, you are great. But the donor funds your efforts. Without the donor, you wouldn’t even be… Read More
I think we’re in trouble. No, I’m not worried about the economy. It’s not the recent jobs report either. I’m worried because the… Read More
You may or may not have noticed that we have a chat tool on the bottom right corner of our website here at MarketSmart. It’s… Read More
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin … Read More
Jedi and their apprentices are shown practicing throughout the Star Wars series. And that’s no surprise because everyone knows that practice makes perfect. Deep down,… Read More
A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving. So,… Read More
Recently I told my writer that most people won’t read her body copy. That hurt her feelings. She was upset and reacted harshly to my… Read More
I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” Here’s a neat test to… Read More
Some will say it’s unfair. Heart disease (the disease that killed my father when he was only 63) kills almost 600,000 people each year. Yet,… Read More
Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for… Read More
Recently I was asked to attend a nonprofit’s Board of Directors meeting. My client wanted me to present some data about the results we’ve been… Read More
1. “Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy 2. “I have not failed. I’ve just found 10,000 ways that… Read More
If you have 18 minutes to spare, I implore you to spend it watching this speech. In just 18 minutes Simon Sinek will help you… Read More
Do you think your supporters buy stuff on Amazon.com? Dumb question, huh? Well did you know that your organization could get 1/2% of your… Read More
Nothing. Well… almost nothing. Here’s what your major gifts department can learn. 1. The ice bucket challenge is an awareness and fundraising strategy that… Read More
One of my clients is having fantastic success with the following: Moving single donation supporters to become perpetual donors Increasing the size of each donation… Read More
Convenience is powerful. Look at Amazon.com. Look at McDonalds. Look at any other person or company from whom you buy products or services. If they provide convenience,… Read More
1. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). 2. Mention, “if you are… Read More
I can remember making the switch from FOR-PROFIT marketing to NONPROFIT marketing. We were like bulls in a China shop. We broke all the orthodoxies… Read More
Love! Ahh…. love. Is there anything better than love? Love is great. But when it goes too far and becomes an obsession, there’s a problem…. Read More
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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