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Sometimes we fail. Everyone fails. In fact, there has never been a successful person who has not experienced failure. Of course, that includes me. I’ve… Read More
Thanks to AFP’s Growth-In-Giving Initiative, you now have a very simple way to evaluate your organization’s year-over-year results for gains and losses. On their web… Read More
Thanks to AFP’s Growth-In-Giving Initiative, you now have a very simple way to evaluate your organization’s year-over-year results for gains and losses. On their web… Read More
Too often people engage with charities but get very little in return. Yet, they keep trying. They’ll involve themselves with your charity over and over… Read More
I stumbled on the following poll that left me scratching my head. Why do so many PG folks “Strongly Agree” that nonprofits should be “marketing… Read More
1. For memorials Let donors know that they can turn their Donor Advised Fund into a sort of “memorial fund” to honor a late spouse, family… Read More
It’s not just important. It’s essential that you allow donors to feel awesome about themselves. Therefore, you just have to give them the “awesomeness coin.”… Read More
It’s still stings. Every single time I see that nonprofit organization’s logo, it hurts. I had been making donations to this charity every year… Read More
My pal Steven Screen is one of the best fundraising copywriters in the U.S. Seriously! He and his friend Jeff Brooks have a great podcast… Read More
You may be all alone out there. Charged with uncovering hidden bequest gifts, generating new leads and meeting with supporters to help them make their plans…. Read More
As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused. If you don’t know… Read More
If you’ve been reading our blog for a while, you know that I’m a big fan of Dr. Russell James, whom I consider the foremost… Read More
Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I… Read More
Tracy Malloy-Curtis is a real fundraiser. She’s passionate, hard-working, and smart! …My kinda fundraiser. Here’s a little bit of brilliance she shared with me… Read More
Use family words (stories and simple, colloquial words) not formal words Use social examples/norms such as: Many of our donors like to make a gift… Read More
Curt Swindoll, Executive Vice President for Strategy at Pursuant (a fundraising consultancy), outlined 4 trends that will reshape the nonprofit landscape. Here’s a summary of his… Read More
I always recommend including inserts with my clients’ annual fund thank you letters. Doing so builds awareness for planned giving (in general) and generates leads…. Read More
I think Michael Rosen is the most thorough of all planned giving bloggers. If you find my posts to be too short and missing some… Read More
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On her deathbed, my wife’s grandmother wrote this note. She asked my wife to make copies of it for each of the grandchildren in the family. Of… Read More
Did you ever see pictures of someone or read their books and then… when you finally hear their voice, you think to yourself, “Hmm! So… Read More
There’s an age-old story about two shoe salesmen sent to Africa in the early 1900’s to assess the potential of the market. Each wired separate telegrams… Read More
This year we’ve been talking a lot about what makes donors give more. We’ve worked with our pal Dr. Russell James to determine which “words… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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