It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements:
“Like us on Facebook!”
It drives me even crazier if I see the following on the bottom of their emails:
“Please consider the environment before printing this email.”
Why? Because this is valuable real estate that could be used to say the following:
“Please consider a gift to <> in your will or financial plan.”
The financial benefits your organization will receive will unquestionably be tremendous from my message. So, why not include a button just like mine everywhere? And have it link to your planned giving pages!