Are mobile devices impacting your planned giving marketing plans?

Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices.  I knew she was right.  But so what?  Does it matter?

That led me to take a look at some of the websites we developed for our clients.  I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months.  Now, keep in mind that a lot of our clients go with our recommendations.  That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails).  So I think our results are a bit skewed.  In any case, here’s what I found:

  • 12.83% of the visitors used mobile devices
  • Most of the mobile devices were either iPhones or iPads




Leave a reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current ye@r *