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Are you a show up and throw up fundraiser?
I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime.
“Show up and throw up selling” is often chastised in the private sector. That’s when a salesperson promotes themselves and their company or spews meaningless information, stats, and figures. They talk a lot and say very little. They tell stories that make them feel good. Their focus is all wrong. It’s upside-down, inside-out and backwards.
Here’s how to tell if you are guilty of being a show up and throw up fundraiser:
-Do you talk about 10-25% of the time you are with your supporters?
-Do you ask questions?
-Are you truly, sincerely interested in the answers to your questions?
-Do you seek alignment between your supporters’ individual missions and your organization’s?
If you answered “Yes” to each of these questions, congratulations. You are NOT a show up and throw up fundraiser.
SEE ALSO: Is your job really to raise money?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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