Is it time to banish photos of fundraisers and oversized checks?
I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check.
Perhaps, subconsciously I wondered:
- Who are those people and why are they congratulating themselves?
- What will they do with that money?
- Will they squander it?
- By the way, where are the donors?
- Hey, that’s a fake check!
I don’t have any evidence that photos of staff holding oversized checks don’t work to produce results. But what strategy could possibly lie behind such a promotion?
- Do fundraisers believe the photo will somehow create a ‘bandwagon effect’ and more donors will hop on-board?
- Do they hope the organization’s board and leadership will approve budgets increasing staff size and adding resources for more fundraising?
- Or, perhaps, do they want to congratulate themselves for a job well done?
I guess I just don’t get the purpose of this.
If you’ve found that a photo of fundraisers holding a check works, would you please write out the strategy and its results in the comments section below? Otherwise, stop it! It’s nonsensical.