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Groupthink sucks (here’s how to avoid it)
Remember Candid Camera?
In this old episode, they set out to prove how easy it is to get someone to conform.
Unfortunately, today too many nonprofits, nonprofit conferences, nonprofit blogs, and nonprofit webinars act only as echo chambers forcing staff to bow to peer pressure.
Groupthink sucks! It suppresses innovation. Politicians prevail. And, trailblazers get exiled.
How can you avoid these negative outcomes? Here are five things you might want to try:
- Figure out which staff members are the power players… the influencers.
- Craft messages that you know will resonate with them (not you).
- Be enthusiastic about your idea but not exuberant or gleeful.
- Don’t get angry if they don’t “get it” at first by calling them stupid under your breath.
- Consider if, perhaps, you might simply be the wrong messenger since the messenger is just as important as your message. Remember, people like, agree with, and vote for people who are similar to them. So, you might want to concede that you are not the right messenger. Then go out and find a proxy.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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