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Facebook restart?
I haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn.
But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company? So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again.
Do you prefer Facebook? If so, you might want to LIKE our page so you can get updates and helpful, educational information there.
Lesson learned! Let your customers (and donors) engage with you as they want on their terms. Make it convenient. Be customer-centric (donor-centric).
Recommendation:
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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